Curation Health
my role:
︎︎︎ Associate Creative Director, Copy & Content
key results:
︎︎︎ Simplified brand pitch for AI healthtech solution
︎︎︎ 2X conversions on top-of-funnel digital ads
︎︎︎ Coordinated content roll-out (ads, social, email, long form)
Predicting heart attacks before they occur? Saving lives and money? The bolder the claim, the tougher the sell. While the Curation Health AI platform promised a beautifully simple path to better care, it’s messaging was anything but. I started by distilling the brand narrative to “a simpler smarter path to better care.” I then executed it across all touchpoints: internal brand guidelines, external partner pitches, and finally full-funnel marketing content.
