Lamps Plus
my role:
︎︎︎ Content lead
︎︎︎ Creative copy lead
key results:
︎︎︎ +900% sales on Amazon product launches/upgrades
︎︎︎ Double-digit % growth YOY (2014-2019)
︎︎︎ +40% email conversions and -25% unsubscribes
Legacy brick-and-mortar Lamps Plus was already a category leader, but it needed a digital glow-up badly if it intended to remain so. Working cross-functionally with internal stakeholders, I refreshed the brand voice and built out a content strategy around the concept of “educating + inspiring” our customers. And the results followed. Boy, did they ever.
