Viking
my role:
︎︎︎ Global head of copy
key results:
︎︎︎ Viking Expeditions launch (brand’s 3rd vertical)
︎︎︎ Owned full-stack of print, digital and onboard copy and editorial
With over 80 ships operating in more than 300 ports worldwide, Viking was a logistical complexity to say the least. As head of the copy team, I oversaw a team of ninjas outputting all manner of copy, from acquistion marketing down to post-cruise retention. By my estimate, over one million words were produced during my one-year stint. And to top it off, we launched Viking Expeditions, the brand’s third vertical taking adventurers to the far ends of the earth.
